It leads to bad behavior because of people confusion…! Answer to G Aspland!
I was checking my twitter account today – By the way here is the link (FOLLOW ME!!!) – when I saw a tweet from saying: “Great article! Can we stop calling it Linking Building? It leads many to the wrong behavior http://bit.ly/cfBCai” retweet again and again...
I followed the link & went on the George Aspland corporate blog. In a nutshell here is what George says:
“We’ve starting working with yet another client who had prior SEO’s wasting time on link building activities meant solely to influence search engine rankings”
“Link Building often leads to the wrong behavior, wasting time and resources”
“So we are changing the name of our service to Referral Site Development (RSD) & Online Promotion to more accurately reflect the more important purpose of building targeted traffic and awareness.”
George! STOP J%*RKING OFF! Please!
Every single serious and professional SEO in the world came across some unscrupulous consultants who used spammy techniques at one point on a prospects website and got him cold feet. It hurts the profession really and bad link building is just one more thing we have to educate the public and our prospects with.
Link building is a word! And just changing it is not going to help anybody but you… and I am not even sure… George what is going to happen if one day you pitch a client who really knows what link building is … you are going to look like a fool! You are going to go with you pretentious “Referral Site Development (RSD) & Online Promotion” and he is going to answer you... “OK! So you do link building …”. Let's call a cat... a cat and not a "feline mammal usually having thick soft fur and no ability to roar".
George Why don’t you try to help me and educate people… so they know SEO is not some kind of magical thing, so they recognize Spammers when they see one! SO they can make the difference between good practices and bad practices in link building.
I already have put this comment on your Blog George but I really want you to think about it:
“BEST SEO CLIENTS AREN’T THE ONE WHO DON’T KNOW WHAT SEO IS. BEST SEO CLIENTS ARE THE ONE WHO DON’T HAVE THE TIME TO DO IT THEMSELVES!”
You’re not helping right now George, your just confusing people even more with pompous terms and you even open the door a little more to bad practices …