Interesting news in the little world of SEO and Webmastering

 

Wednesday
Mar172010

Can we stop intellectual masturbation! 

It leads to bad behavior because of people confusion…! Answer to G Aspland!

 

I was checking my twitter account today – By the way here is the link (FOLLOW ME!!!)  –  when I saw a tweet from saying: “Great article! Can we stop calling it Linking Building? It leads many to the wrong behavior http://bit.ly/cfBCai” retweet again and again...

I followed the link & went on the George Aspland corporate blog. In a nutshell here is what George says:

“We’ve starting working with yet another client who had prior SEO’s wasting time on link building activities meant solely to influence search engine rankings”

“Link Building often leads to the wrong behavior, wasting time and resources”

“So we are changing the name of our service to Referral Site Development (RSD) & Online Promotion to more accurately reflect the more important purpose of building targeted traffic and awareness.”

George! STOP J%*RKING OFF! Please!

Every single serious and professional SEO in the world came across some unscrupulous consultants who used spammy techniques at one point on a prospects website and got him cold feet. It hurts the profession really and bad link building is just one more thing we have to educate the public and our prospects with.

Link building is a word! And just changing it is not going to help anybody but you… and I am not even sure… George what is going to happen if one day you pitch a client who really knows what link building is … you are going to look like a fool! You are going to go with you pretentious “Referral Site Development (RSD) & Online Promotion” and he is going to answer you... “OK! So you do link building …”. Let's call a cat... a cat and not a "feline mammal usually having thick soft fur and no ability to roar".

George Why don’t you try to help me and educate people… so they know SEO is not some kind of magical thing, so they recognize Spammers when they see one! SO they can make the difference between good practices and bad practices in link building.

I already have put this comment on your Blog George but I really want you to think about it:

“BEST SEO CLIENTS AREN’T THE ONE WHO DON’T KNOW WHAT SEO IS. BEST SEO CLIENTS ARE THE ONE WHO DON’T HAVE THE TIME TO DO IT THEMSELVES!”

You’re not helping right now George, your just confusing people even more with pompous terms and you even open the door a little more to bad practices …

 

Wednesday
Mar172010

Google: Mobile Query Growth “Dramatically Higher” Than PC

During an investor and financial analyst webcast yesterday Google’s Vic Gundotra said that an “increasingly large” number of advertisers were doing mobile campaigns and that there was a “dramatic amount of interest” in mobile among those not yet advertising in mobile. Much of the webcast was devoted to demonstrating Google mobile products and initiatives and talking about the mobile internet opportunity in general.

Asked repeatedly about CPC rates, search volumes and various percentages of queries and revenues Gundotra declined to offer those specifics but did say that mobile search query growth was “dramatically higher” (from a smaller base) than PC search growth. He added that Google’s mobile traffic growth has been 5X over the past two years:

Picture 169

These growth curves make sense given the relative maturity levels of the markets and also the rise of smartphones, which now represent almost 20% of the US handset market and a much larger percentage of new handset sales. Gundotra explained, as he has in the past, that mobile search is largely “additive” to PC search. He pointed out that mobile queries spike when people are away from their desks — during lunch, on the weekends, etc.

An unrelated data slide from Compete illustrates that much of smartphone activity happens during “downtime,” “waiting in lines,” at home or during leisure time.

Picture 174

Gundotra showcased Google’s various advertising programs and options in mobile:

Picture 171

Picture 172

Gundotra also discussed Google’s relatively new Click to Call program and echoed that this delivering “a call for the price of a click.” He offered that there was considerable advertiser interest in the program.

Picture 173

During the Q&A session Gundotra was joined by Android VP Mario Queiroz and Google CFO Patrick Pichette. There were questions about the future apps vs. the mobile browser, Android app store growth, the Nexus One, Google’s recent “blue dot” local inventory program, the Japanese market as a model for the West and AdMob, among other areas. There were few specifics revealed and Google wouldn’t discuss AdMob because of the regulatory review going on now. However, Gundotra pointed out that a “surprising  number” of people launch their mobile browser and go to Google.com to search.

What this indicates that Google’s brand equity is very strong in mobile and the company can probably expect continued mobile search leadership notwithstanding competitor “default” search deals that exist or may be brewing. Last month Opera said that Google owned about 68 percent of the search query volume that took place through its mobile browsers (which doesn’t consider the iPhone and most Android devices that see greater percentages of Google search).

One of the soundbites from the webcast that is being widely reported is that mobile ad rates would potentially top PC ad rates at some point in the near-term. While possible and a bit of hopeful thinking, that doesn’t entirely make sense given the current market dynamics.

Google doesn’t have a separate bidding queue for mobile (at least right now) so AdWords on the PC and mobile are the same. In terms of display ads, mobile rates were much higher than on the PC in the past but ad rates have come way down over the past year. This is partly because of ad network competition and the fact that consumers are adopting the mobile web faster than advertisers and there are now many more page views than ad inventory to fill them all. For ad rates to increase there will need to be more advertiser demand and more mobile campaigns, which are coming.

Yet the mobile internet and mobile devices will not simply duplicate the PC experience. There will be overlap and similarity but the mobile internet will evolve and the models will diverge to some degree over time as new advertising, transaction and billing models take hold in mobile.

Source: Greg Sterling - SearchEngineLand

Monday
Mar152010

301 redirects and PageRank loss

In an interview with Eric Enge, our dear Matt Cutts announced the world that 301 redirects do not fully pass the PageRank from the old page to the new one...rocking the SEO world on its base and creating kind of small buzz..

Eric Enge: Let’s say you move from one domain to another and you write yourself a nice little statement that basically instructs the search engine and, any user agent on how to remap from one domain to the other. In a scenario like this, is there some loss in PageRank that can take place simply because the user who originally implemented a link to the site didn't link to it on the new domain?

Matt Cutts: That's a good question, and I am not 100 percent sure about the answer. I can certainly see how there could be some loss of PageRank. I am not 100 percent sure whether the crawling and indexing team has implemented that sort of natural PageRank decay, so I will have to go and check on that specific case. (Note: in a follow on email, Matt confirmed that this is in fact the case. There is some loss of PR through a 301).

Still 301 redirects are so far the best way of keeping the website history, rankings and traffic. The only thing Matt confirmed by saying there were a loss of PR is that the redirection process does not finish when the redirections are live. It finishes when the links which were pointing to the Old page are changed. (and it can take a loooong time).

Monday
Mar082010

10 Myths about SEO

1. SEO is about secret strategies

There is a SEO myth that there are secret strategies and methods employed by SEO experts that result in top SERPs  (search engine result pages). Of course, this is bunkum although there are “consultants” who might like to suggest otherwise. There are rigorous methods and techniques that need to be followed but the information is widely available. “Secrets” tend to be used by “Black Hat” webmasters who by necessity need to maintain a wall of silence!

2. Keyword Density is critical

In the early days of “SEO” there was some truth in a magic keyword density formula. The search engines have evolved and are well aware of pages stuffed with keywords. Although it is essential to add keyword phrases to a page, there is no magic percentage. The page should be natural and be designed for the reader rather than the search engine.

3. Content, Content, Content

Although content is essential for a website, content alone will not achieve high SERPs. There are other factors at work that must be considered. Bear in mind that there are over 100 factors in the Google algorithm (and other search engines will also have equally complex formulae for working out rankings). ONE of the pre-requisites is good unique content – but NOT the ONLY factor.

4. Submitting Sites to Search Engines

This myth is probably a hangover from the past when this technique did have some effect. Do not bother to submit to search engines, instead concentrate on getting a good quality link(s) from a relevant website. This “recommendation” will not only alert the Search engines of the new site but also help in getting higher SERPs.  Top Tip: Do not keep submitting your site to the search engines – this is unnecessary and some “gurus” suggest that you can get penalised.

5. Guaranteed Rankings / SERPs

“We can guarantee you top SERPs” – this is just not true for competitive keyword phrases. Yes, it is possible to suggest you can get top rankings for “large fat blue monkeys are rare” (on an exact match) as there is NO competition. It is important to choose keyword phrases that you want to rank for carefully – for example, will they bring the type of enquiries you want? Are they “info” related enquiries or “buy” enquiries? This is a topic on its own!

Whilst talking about this myth – also bear in mind it is impossible to guarantee that SERPs will remain constant. So a #1 ranking today cannot be guaranteed tomorrow!

6. Links for top SERPs

Links WILL help but it is just ONE of those 100 factors. A link from any site may NOT be a good link. A link from what Google defines as a “bad neighborhood” can adversely affect your site. Google does not clarify a “bad neighborhood” but perhaps they are referring to adult, gambling, racist, etc. sites. Links should be from sites that share your theme; do not accept links from link or resource pages – they have little value especially if the external links on the page are to all different themes. Do you really think Google cannot spot a link or resource page?

Do NOT use services that will provide instant linking to 100s of sites. It will raise a flag with Google.  Your linking strategy should be planned and be naturally progressive. Check all sites carefully before linking to them – remember your link is perceived as a recommendation. If you start recommending bad sites what does that say about YOUR site?

Concentrate on getting quality links from Authority sites on your theme!

7. WSC Validation required

In an ideal world it would be nice to have every page on your site validated by WSC. However, unless you have a very diligent webmaster it is an impossible task! It is not essential that every page is validated from a SEO perspective. However, what IS important is that the search engine robots can parse your page(s). If they cannot read a page, then the page will not be included in the index – worse still links on that page may not be followed. The Lynx viewer and search engine simulator are useful tools for checking what is seen by the search bots.

8. Search Engines prefer static to dynamic pages

In the bad old days dynamic pages that were accessed with urls such as www.mydomain.com/link.php?action=view&var=new&country=europe were bad news as the search spiders did not know how to follow these links with “?” in them. The result was that dynamic pages were not accessed and indexed. However, those days are gone. Google says “We can crawl dynamic URLs and interpret the different parameters. We might have problems crawling and ranking your dynamic URLs if you try to make your urls look static and in the process hide parameters which offer the Googlebot valuable information. One recommendation is to avoid reformatting a dynamic URL to make it look static.”

9. Meta Tags are important

Meta tags were used extensively in the past but again search engines have evolved. It is the content and structure of the page that is important for SEO purposes. A common technique was to stuff the “keyword” tag with an endless list of keywords and phrases – do this at your peril! The title is relatively important as Google uses it to display in their SERPs (and the description is often used too). So the “title” and “description” should sell your website. Get the user to click! Google likes your titles and descriptions to be unique. Use your main keywords in <title> and H1.

10.  High Page Rank required for good SERPs

Google publishes a historic version (up to 3 to 4 months old typically) of your page rank for every page on your site. This is NOT necessarily the current page rank of the page – it is re-calculated on a frequent basis (daily?). It is perfectly possible for pages with low page rank to get top SERPs as there are other factors deciding the SERPs.

Friday
Mar052010

99 takeaways and top tips from SES London 2010

The Search Engine Strategies (SES) conference in London was once again a great success and I've collected no less than 99 tips, ideas, statistics and memorable quotes from various speakers, panelists and a man in the bar.

These top takeaways are mostly from the sessions I attended myself but I’ve also drawn from others’ blog posts and give credit below where that is the case.

Improving Conversion Rates

1) Test absolutely everything, including page copy, images (do some convert better than others?) and navigation (do different sized or colored buttons convert better?)
Jamie Smith via Targetstone

2) Don’t test everything. Conducting tests has an opportunity cost. Use a process to create what’s most likely to respond. Then test.
Bryan Eisenberg

3) Establish trust by adding testimonials, awards and security images in prominent positions.
Jamie Smith via Targetstone

4) Build a relationship and engage with your customers and don’t just try to make the hard sell.
Bryan Eisenberg

5) Your website sucks because average conversion rate is 3% but some sites convert at 10% or higher.
Bryan Eisenberg

6) Make your UVP (unique value propositions) and UCP (unique campaign proposition) clear. Easyjet’s 'Europe's leading low cost travel website' is a UVP. 'Free delivery' is a UCP (and a good one, as it happens).
Bryan Eisenberg

7) 'Free delivery' can double response.
Bryan Eisenberg

8) Make your offer (UCP) clear everywhere on the site, including (especially) on the checkout page.
Bryan Eisenberg

9) ‘Scent’ is the concept of consistent message, look, feel, images and logos as a user passes through your site. Maintain scent from off-site promotion through landing pages, pages linked to from landing pages to buying page. Don’t let your BPU – Business Prevention Unit (i.e. your techies) – spoil scent.
Bryan Eisenberg

10) First impressions count and you have 8 seconds to make a good one to a new visitor.
Bryan Eisenberg

11) Use User Generated Content (UGC) to increase conversion. Figleaves.com increased conversion by 35% with user reviews and ratings.
Bryan Eisenberg

12) Let users search by ‘most reviewed’ and ‘highest rated’. This can increase response by over 20%.
Bryan Eisenberg

13) Use persuasion principles such as scarcity e.g. ‘Offer Ends Soon’.
Bryan Eisenberg

14) Provide point-of-action assurances e.g. ‘Guaranteed response within 1 hour!’
Bryan Eisenberg

15) Appeal to these four personality types: Spontaneous, Methodical, Competitive, Humanistic.
Bryan Eisenberg

16) Use UGC in promotions, e.g. in emails. Good for SEO too.
Bryan Eisenberg

17) A new lead loses its effectiveness by six times for every hour that passes. So once you have their details, make your best offer to new leads immediately with the page you send them to.
Bryan Eisenberg

18) Get cheap and quick user testing at usertesting.com
Bryan Eisenberg

19) For images, place your products in a scene. Like a dinner set on a table in a room and not just a dinner set with a white background.
Bryan Eisenberg

For a great example, check out IKEA.

20) On checkout, show pictures of the products being bought.
Bryan Eisenberg

21) Do not make buyers register before buying. Let them do it afterwards.
Bryan Eisenberg

22) Let users see their shopping cart in a pop-up so they don’t leave the page.
Bryan Eisenberg

23) Prioritize by resources (cost) and impact (return).
Bryan Eisenberg

24) Learn to execute rapidly. E.g. two hours after Michael Jackson’s death, Amazon had revamped their MP3 site. Many competitors took a week.
Bryan Eisenberg

25) Three words from Bryan made Dell over $25 million. “Learn more” was changed to “Help me choose”.
Bryan Eisenberg

26) Navigation is paramount. Big menus with lots of categories in dropdowns reduce the number of clicks needed to find what’s wanted. Less clicks means more conversions.
David Fairhurst

Analytics

27) Anyone who doesn’t feel frustrated that they’re not doing well enough is not doing their job properly.
Avinash Kaushik

28) Advanced web metrics is about doing the basics well and applying it in a clever way.
Avinash Kaushik

29) Break down data to discover hidden patterns and trends. New ‘custom filters’ on Google Analytics are an excellent way to reveal useful findings.
Avinash Kaushik

30) Data analysis should always be the starting point for building an overall SEO strategy as well as individual tactics.
Avinash Kaushik

31) The Keyword Tree from Juice Analytics turns your Google Analytics keyword reports into a visual ‘tree’ that shows relationships between keywords. See image below from Avinash’s presentation.
Avinash Kaushik

32) Go beyond conversion to show the economic value of actions taken on your site. E.g. what is a collected email address worth? Measure ‘macro conversions’ (big things like sales) and micro conversions (smaller actions like ad clicks, report downloads, photo uploads). In your analytics packages, attach these values to tracked goals and report their worth not just numbers. Revenue = Good. Economic Value = God!
Avinash Kaushik

33) Go beyond the top 10 rows of your analytics reports. But use tools to filter the thousands of rows of data. E.g. find your highest converting keywords.
Avinash Kaushik

34) Look at the size of the long tail of keywords in search. E.g. Avinash’s own small blog has a long tail of over 20,000 keywords used to reach his site. Traffic and conversions from the tail should dominate that from your few most popular keywords.
Avinash Kaushik

The image below, taken from a Google Analytics report shows what Avinash means (he showed a similar image from his own site). It takes 43,000 different keywords to get 92,000 visits.

long-tail-keywords-report

35) Focus on the long tail keywords and not just the big phrases. Remember long tail visitors often convert better because they’re searching for something more specific.
Avinash Kaushik

36) Be thoughtful, be skeptical, be objective.
Avinash Kaushik

Link Building

37) When assessing a link prospect, look at the quality of the site’s own links. Avoid those using black-hat techniques to get their own links. Google’s trust in your site is affected not just by quality of the sites that link to you but also by the sites that link to them.
Jim Boykin via State of Search

38) Use tools like Majestic, Yahoo and Linkscape to find the sites linking to your competitors and try to replicate those links for your own site.
Jim Boykin via State of Search

39) Online press releases offer value but the power of each link is reduced because they are all coming from pages with duplicate content.
Jim Boykin via State of Search

40) Assess authoritative websites (such as those ending in .gov and .edu) to see the kind of places they link to. This will help you develop your own ideas for content that attracts links from reputable sources.
Jim Boykin via State of Search

41) A link from a blog post will often increase your site’s rankings initially, but the power will then fall away as the post drops off the homepage of the blog, so expect a drop in rankings.
Jim Boykin via State of Search

42) Great content attracts great links.
Dan Cohen via State of Search

Social Media

43) The first step of a social media campaign should be to determine the goal or objective. What do you want to achieve? Brand awareness? Traffic generation? Link generation? Conversions?
Lisa Myers

44) The key to successful participation in social media is to listen first, sell later.
Lisa Myers

45) Social networks provide an immediate audience and you don’t have to wait for search engines to find your content.
Lisa Myers

46) #hashtags are great for sharing your Tweets with a wide, targeted audience.
Lisa Myers

47) IM (Instant Messenger) is a social media tool, as is email.
Mel Carson

48) Blogging is increasingly taking a backseat to social networking sites such as Facebook and Twitter, which offer greater opportunities for interacting with followers.
Rand Fishkin

49) Gauging the success of a Twitter campaign by the number of ‘retweets’ you’ve received is foolish. Just because something is retweeted, doesn’t mean the message is consumed.
Jim Sterne

See Chris Turberville-Tully's post on Jim Sterne's SES presentation.

50) Twitter is a cheap, effective method for handling customer service requests.
Mike Lewis via Targetstone

51) Twitter is excellent for building customer relationships and securing repeat business.
Mike Lewis via Targetstone

52) Handled incorrectly, Twitter can cause serious damage to a brand’s reputation (such as the Vodafone example).
Mike Lewis via Targetstone

53) Twitter is great for finding and attracting new business leads.
Mike Lewis via Targetstone

54) Don’t just create accounts on social networks, integrate Facebook and Twitter with your own site by using tools such as 'Facebook Connect' and Tweetmeme.
Lisa Myers

SEO v PPC

55) PPC is something you can control. SEO is something you can affect.
Matt Bailey

56) SEO is becoming more popular and will eventually overtake PPC and become the primary method of online marketing.
Rand Fishkin

57) SEO is risky and there’s always a chance you can get banned or suffer a significant drop in your rankings. The same risks do not apply to PPC.
Paul Mead

58) PPC is useful for testing e.g. the popularity of certain keywords, the conversion rates of certain keywords, etc.
Rand Fishkin

59) The cost of PPC is rising and Google in particular is inflating prices.
Dave Naylor

60) PPC is better for new domains as it guarantees immediate visibility.
Brian Lewis

61) Whichever is most cost-effective there’s certainly a place for both PPC and SEO.
Dave Naylor

International Search

62) Having a domain such as .co.uk or .fr will give you an advantage in those particular regions but isn’t the only significant factor in determining your ranking.
Peter van der Graaf

63) Links from 'local sources' will allow you to rank in any country, even if you don’t have a regional domain.
Peter van der Graaf

64) One way to get 'local links' without needing to know the language is to find local directories to submit to.
Peter van der Graaf

65) Content is king. Ensure all content is translated properly and reads just as well in every language. Don’t just use Google Translate!
Bill Hunt

66) Just because you’re getting traffic from a specific area, doesn’t necessarily mean you should move into that market.
Andy Atkins-Kruger

67) Be wary of duplicate content in same language but different country sites, e.g. US and UK.
Crispin Sheridan

68) Meta descriptions should be tailored to the market (country and language) they’re appearing in.
Bill Hunt

Mobile

69) Applications from the iTunes store are beginning to rank in Google’s results.
No original source but comes via Tug Search

70) In 2009, 240 million web-enabled phones were shipped and only 200 Million laptops.
Tug Search

71) A major shift of ad spend from fixed to mobile platforms is expected by Google. Are you ready for that?
Ken McGaffin

SEO

72) Google reportedly makes over 400 changes to their algorithm each year.
Maile Ohye

73) Don’t even try to keep up with 400 changes.

74) Quality content is the most important thing for SEO.
Maile Ohye and Dan Cohen

75) Don’t just link down your (flat) site hierarchy, also link across it to related pages. This avoids link power getting siloed inside your site structure, e.g. continent > country > region > town.
Richard Baxter

Richard explores this idea in his blog post Solving Site Architecture Issues.

76) I think this article works well with Richard’s point: Are your Superman Pages trapped in a basement full of kryptonite?.

77) Google likes SEOs. The new ‘server response time’ algo factor and feature in Webmaster Tools came from feedback at SES London last year.
Maile Ohye

PPC

78) Use the Google Search Query Tool to see the exact keyword search your ad appeared for rather than the keyword in your account that it broad matched you to. How did they respond? If well, consider adding the keyword as exact match. If bad, consider for new negative keyword. This will increase reach but will also drive lower CPCs.
Jon Myers

79) 20% of all search queries each day are new in a 90-day period. You can’t reach these searchers with exact match as you can’t second guess. Broad match accounts for one third of worldwide clicks and conversions. Successful Broad match bids need accompanying negative keywords (find them with the Query Tool).
Jon Myers

80) Use AdWords local search placements to target local searches. Simple!
Jon Myers

81) Use Sales (conversion) figures and CPA (cost per acquisition) to optimize AdWords. Not just CTR (clickthrough rate). Good CTR does not mean good conversion to sale.
Jon Myers

82) Schedule your ads for the days and times that respond. E.g. do your response rates change at the weekend? At night? Friday evening? Lunch times?
Jon Myers

Email marketing

83) Drop your fear and self-loathing about sending emails. Those on your list chose to receive your emails and they can opt-out if they don’t like them. Trust your audience – they know you are not spam.
Dela Quist

84) When scanning our inbox, we are using our highest cognitive abilities to quickly choose between spam and wanted emails. Those on your list will know you are not spam. Also, your email may not have been opened but it was seen. (See 86 and 87 below.)
Dela Quist

85) Everyone can send one more email a month and response will increase.
Dela Quist

86) Email response is seen in more than open rates and clickthroughs. You’ll see it in brand searches, PPC clicks, later response when users are on your site. Even unopened emails can sell. It’s the ‘nudge effect’ – influencing behavior without specific instructions.
Dela Quist

87) Use your brand and a message in your email’s from and subject line.
Dela Quist

88) Research: long subject lines – less opens, more response; short – more opens, less response. You’re going to have to do your own tests for your list.
Dela Quist

89) Before segmentation, the pot (your list) is big. After segmentation it is small. Do the math: response = numbers x response rate. Response is more important than response rate.
Dela Quist

90) Beware of some much-quoted research on segmentation. One Forrester report showing increased response (from increased response rates) as mailings were segmented assumed that segmented lists were the same size as the original non-segmented. In practice this doesn’t happen.
Dela Quist

Google news

91) Google’s universal results might show news, local, product, music, images, videos and now real-time results on the first page. There’s often not much room left for a standard listing. Each type of listing has its own algo.
Brent D. Payne

92) When assessing your site, Google considers hundreds of factors that can be grouped into Popularity, Authority and Relevance.
Brent D. Payne

93) For news sites, the following become more important than on other sites: social media buzz, clickthrough rates, link structure, freshness, content expertise, authority, newsrank, local coverage, domain mentions.
Brent D. Payne

94) Google has slowed down the speed with which ranking factors are transferred with a 301 redirect.
Brent D. Payne

This doesn’t always happen as, for example, we’ve recently done 301 redirects for large sites and had an instant transfer of ranking factors.

95) Canonical tag is working well when on-page factors like title tag and h-tags match.
Brent D. Payne

96) Google follows nofollow links if they are on any of the following: 1. powerful social media profiles; 2. heavily retweeted tweets about topical subjects; 3. high PageRank sites with topical and high-volume (on the day) search queries in the link.
Brent D. Payne

97) Keep your first paragraph close to your h1 tag. Don’t break up code within that paragraph with other HTML. All pages must have at least a paragraph of text.
Brent D. Payne

98) Social and search are merging. For example, see Google’s social circle search which searches your personal social network.
Brent D. Payne

Quote of the show

99) Despite competition from expert communicators like Bryan Eisenberg, Avinash, Dela and Brent, my quote of SES London goes to Lisa Myers who, looking for volunteers, asked: "I'm sure I can find a PR Horny SEO".

Addendum: Even more takeaways

100) (On job sites) Allow your job search results pages to index, but only to the point where you have a min of 5 jobs per category.
Allan Stewart

101) Load 150 items into site search results pages but use CSS/Java Script to cater for pagination and number of items the user sees. This is fast for users as they only load the page once and great for getting vacancies indexed.
Allan Stewart

102) Add current and relevant microformats to your build markup to inprove CTR in SERPs (Search Engine Results Pages).
Allan Stewart

Source:http://www.wordtracker.com/academy/ses-london-takeaways - Mike Nunney