Interesting news in the little world of SEO and Webmastering

 

Thursday
Dec042008

Google Gets Friendly with Flash Content

Flash website developers can breathe a sigh of relief this morning - a collaboration between Adobe, Google and Yahoo! will make it easier for the two search engines to index Flash files (SWF).

Until now, search engine web crawlers have had lots of trouble accurately indexing text and links that appear in Flash files. For years this roadblock has been the cause of many headaches for web designers, website owners and online marketers alike. (Not to mention searchers who may be missing out on valuable content.)

Last night Google announced that it has launched its new Flash indexing algorithm. The new algorithm is a result of the Adobe collaboration. So can Google now index every item in a Flash file? No. But it can index the useful parts according to Google software engineers Ron Adler and Janis Stipins.

Google can index text content within Flash

  • This Flash text can be used for the snippet that appears beneath your link in Google search results.
  • Flash text will be used to compare with keywords used in Google searches.
  • Indexable Flash content includes text within Flash buttons and menus.

Google can index links with Flash

  • Links within Flash files can be followed by Google's web crawler.

This is all good news for content developers and web searchers. But as Vanessa Fox at Search Engine Land points out, Flash developers should still spend time on search engine optimization:

As Danny Sullivan noted last year when word of Google's work in this area first came up, most Flash content isn't made up of primarily words. It's made up of images, video, and animation, and none of that will be surfaced in search results with this advancement. Google's new Flash algorithms extract text and links only. Everything else is still a black box.

At the time of this posting, there has been no information released from Yahoo! in regards to when (or if) it will implement a similar Flash indexing algorithm.

Thursday
Nov132008

SEO among most important ecommerce technologies

Search engine optimisation (SEO) is ranked by businesses as one of the “most important” online marketing ecommerce technologies, a poll has found.

 

According to the Trends in E-Commerce survey by SLI Systems, 87 per cent of businesses polled currently use site search, SEO or email marketing technology.

The search technology developer also found that 32 per cent intend on integrating online video into their online marketing strategies.

Susan Aldrich, senior vice president of the Patricia Seybold Group, explained that businesses can expect to “compete better by bringing new tools to the customer experience”.

“Leading retailers are using these ecommerce practices, and also managing their customers’ experience from Internet search on through to the shopping cart, to promote sales and customer loyalty.”

The research also revealed that site search was perceived as “critical”, “very important” or “important” by 91 per cent of retail companies conducting business online.

Some 93 per cent also believed that the importance of SEO will increase over the next three years.

Meanwhile, recent research by the (Internet Advertising Bureau), showed that £1.7 billion was spent on marketing in the UK in the first half of 2008.

Wednesday
Nov122008

21 way to ruin your website

Came across this article on a french blog today. Very nice!

1 - At the beginning, use a nice program like Dreamweaver and use the automatic functions as much as you can.

2 - Use as much as possible a table structure with a lot of tr, td, tbody tags and different sizes.

3 - Use tags such as br, nbsp or font size but do not use h1,h2 and p tag.

4 - For titles, use blink effect.

5 - For your website navigation, use menu with 9 or 10 sublevels. That’s fun and people love to take hours to search what they need.

6 - Create at least 4 or 5 tables inside a main table to have a complex structure and forget CSS.

7 - Use frames for headers and footers.

8 - Never compress your pictures. Do not hesitate to use natural .PNG and .BMP to illustrate your website.

9 - Use Flash Objects and javascripts, especially for your navigation. That’s good for search engine optimization and accessibility.

10 - Do not hesitate to create some pages, even if they are “under construction”.

11 - Never validate your website with W3C tool. The small Validator icon is horrible.

12 - Create cloaked pages with a lot of contents.

13 - Try to have at least 200 links per page.

14 - Each page must have a weight between 102ko and 350ko.

15 - Put in as much banner ads as you can on your page.

16 - If you have important links on your website, use “Click here” for your link name. That’s a good method to draw attention (particularly Google, Msn and Yahoo).

17 - Fill as much as possible the Meta Keywords tag (at lease 100 words)

18 - Write a story in your Meta Description (around 30 lines)

19 - On your footer, you have to write a links salad. This is good for search engine optimization. Just write 40-60 links with different colours. If one link is dead, you don’t have to change it. The link will eventually resuscitate one day...

20 - For SEO, use very competitive keywords. This is good for your site and it will be easy to rank well.

21 - Use farm linking and submit your site to 100 directories each day.

Note : these tips should not be taken seriously :)

Tuesday
Nov112008

Design Coding in a funny way

Listen to this guy... What he says make sense!

Tuesday
Nov112008

Google - Yahoo! Ad Deal Will Never Take Off

November 7th, 2008

In June this year, Google and Yahoo! had announced a paid search deal, which had raised a lot of eyebrows and objections. The deal has now been officially called off due to opposition from government anti-trust officials.

Microsoft and several advertisers and publishers had objected to this deal, citing anti-trust laws and raising concerns about the possible rise in ad prices for advertisers.

At the time, both Google and Yahoo! had maintained that this was neither a merger nor an acquisition, and hence there was no question of violating the anti-trust laws. They also said that ad prices would continue to be determined by the usual auction process, so there was no need to worry about increased ad rates.

Their stand obviously did not pacify their opponents, who continued to lobby against the deal, and eventually, in September, the Justice Department appointed Sanford Litvack, the ex-Vice-Chairman, of Walt Disney Co. to look into the matter and prepare an anti-trust case if applicable. This development not only generated a lot of publicity regarding the issue, but also caused the stock prices of Google to fall.

Even though Google and Yahoo! maintained that their deal was not subject to government approval, they decided to cooperate voluntarily with the Justice Department. They even decided to put the deal on hold for a while. The two companies have been holding meetings with the Justice department in this regard but so far they have not reached any solution. One of the major stumbling blocks here is the reluctance of these firms to sign a consent decree, stating the terms of the partnership. Agreeing to sign such a decree would, in effect, mean agreeing to be constantly monitored by a judge, which they would not like for obvious reasons.

In their withdrawal statement Google said that a protracted legal battle and the possible estrangement of relationships with other partners were the main factors influencing their decision to end their relationship with Yahoo!
Google has seen a further fall in their share prices, but contrary to expectations, Yahoo! shares jumped up. The rise in YHOO stock could be due to announcements from Microsoft and Yahoo! saying they were now open to merger talks as well as Wall Street’s expectation that with Google out of the way, Microsoft is bound to step in and acquire Yahoo!

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