"On site" or "On page" SEO parameters - Header info


Let's get to the obvious, Onsite parameters are related to the way your website is coded and to its content. Semantic and technical parameters are closely linked. You can have the best code ever, but if your content is not relevant to search engines, you won't ever acquire any ranking. On the other side, if you have great content but your code does not emphasise it well ... you won't get far either.

Search Engine Friendly basic coding

  • You MUST use <div> and <p> tags - not <table> to design your pages

Tables had been invented to display "FIGURES" - NOT TEXT.

  •  Try to structure your code properly and offload your 'functionality' code (javascript, Css etc...)

Your code should be light and the ratio of code to content should be high. As I said in the W3C compliance, it can help to be compliant, but do not focus on that for SEO purposes.

Header information

The header is the first information search engine robots will see on your websites' pages. It is hence very important to implement it well.


Code: <title>Pages Title</title>

The page Title is THE first information visible on a website's page. This is the first information displayed to internet users in SERPs.

Title tag must take in consideration:

  • The domain name
  • the page category / sub-category
  • The page topic
  • Maximum limit of 80 characters spaces included knowing that Google only display the first 60 characters
  • The fact that internet users tends to click on results where they can see the keyword they have looked for
  • Each page needs to have its own UNIQUE title 


homepage -->  "Seo-muscle.com - Search Marketing Advice, SEO News and Website Reviews"

1st level --> "Search engine optimisation guidelines and advice - Seo-muscle"

2nd level --> "Search Relevancy parameters - Search Engine Optimisation - Seo-muscle"


Code: <meta name=”description” content=”Description of the page”>

When the meta description contains one of the keywords that has been searched by the internet users it is the second information displayed in Google's results pages.

If not, Google is going to build a description using the page content around the keywords.

The description of the page must be a proper sentence which is unique for each page of the website. It must contain the important keywords of the page and should be attractive for internet users.

The description should have a maximum size of 250 characters - spaces included - and every page of the website should have its own unique description.


Code: <Meta name=”keywords” content=”keywords, keyword, KEYWORDS,”>

The meta keywords is less and less important within the relevancy algorithm but, hey, when you build a puzzle you put all the pieces out... Basically I would say that each category should have its keywords tag.

The keywords tag can include 500 characters, spaces included. My advice is to implement around 30 keywords in the tag, not to dilute too much the page density.

Example of listing:

If a website has proper URLs, titles and descriptions,  it is now possible for it to display 3 times on the important keywords within search results pages. 

This is often reffered to as the "Triple Crown"result and this should be your objective when designing your website.



 Be careful with the meta robots tag.

Code: <Meta name=”robots” content=”index,follow”>

 This metatag can prevent search engines from crawling and indexing your website.

Ensure that all the pages you want to appear in search engines results pages have no meta robots or show "index, follow".