Sponsored Listing?


Sponsored Listing, or PPC (pay per click) advertising, is an advertising technique used to promote web sites on search engines.


Pay per click advertisements are usually text ads placed near natural search results; when a site visitor clicks on the advertisement, the advertiser is charged a small amount. Pay per click is also sometimes known as Cost Per Click advertising or CPC.


On search engines advertisers usually bid for keywords or phrases for example when a user types a keyword query matching an advertiser's keyword list the advertiser’s ad text appears on the right hand side or at the very top on the search engine results page better known as the sponsored links section.

Why would I do PPC?

Web site owners that use PPC on their web site are usually engaged in a business venture. In these circumstances PPC can be used to generate traffic in order to achieve a specific goal (e.g. generate leads, achieve sales or generate targeted traffic into a web site for other reasons).


How much does it cost?


To show your ad text’s on search engines is a free services however search engines charge on a cost per click basis.

Minimum prices per click, often referred to as costs per click (CPC), vary depending on the search engine and the level of competition for your list keywords with some CPC’s as low as US$0.01. However competition for keywords can be intense which can increase the CPC of keywords. There are many other factors that can influence the CPC for keywords, which can include relevance of ad text to web site proposition and Geographically targeting.


Where can I do PPC advertising?


To register for PPC advertising please visit:-


http://adwords.google.com (Google)


http://sem.smallbusiness.yahoo.com/searchenginemarketing/index.php (Yahoo)


https://adcenter.microsoft.com/ (MSN)


Tip: search for “Google adwords editor” and download for bulk editing features and watch out for the arrival of MSN adcenter desktop!!!